According a study posted by Allied marketing research in 2016, the worldwide feminine hygiene items marketplace is anticipated to enjoy a revenue people $42.7 billion in 2022.
The Asia-Pacific area has also been projected to function as the biggest market of these items in 2015.
Nonetheless, also with all that revenue being generated, pockets of girls in communities throughout the world nevertheless don’t have admission to these items; or even worse, don’t even understand how to approach their month-to-month cycles.
Singapore-based serial business owner Kanika Agarwal (26) noticed this firsthand whenever her helper back India stated that her 2 daughters, 12 and 14, could be assisting her in cleansing homes to make money that is extra.
“This is normal in Asia, however the explanation she gave wasn’t a usual one,” explained Kanika.
“When her (the helper) older child began menstruating, she had stained her uniform inside her college. Simply law and order latin brides because they cannot manage nor are educated about sanitary napkins, her clothing had been entirely spoilt.”
The small woman didn’t know very well what to complete and had been scolded in college for doing a deed’ that is‘wrong.
“My helper – their mother – neither understood nor supported your ex, not to mention their father. She had to prevent college. That’s when I was hit by it, moms are restricting their daughters.”
Celebration of Menstrual Hygiene Day in Asia / Image Credit: The Wire
This is contrary to Kanika’s very own mom, whom told her that durations had been “a gorgeous thing to embrace, a particular energy of providing life”.
More to the point, durations must not prevent a woman’s aspirations or plans.
Spurred on to looking further to the situation in Asia, Kanika discovered that 80% of girls don’t usage sanitary napkins, 70% can’t afford menstrual materials, and 23% fall away from college due to the not enough usage of a bathroom at school to control their durations.
The issue is pressing enough that we’ve already heard tales about other people who came ahead to provide their very own solutions.
As an example, the spouse whom braved scrutiny and gossip to make low cost sanitary napkins for their spouse and females in Asia, therefore the trio of Singapore siblings from Freedom Cups whom donate a menstrual glass to a lady within an underpriviledged community with every one offered.
The Freedom Cups group within the Philippines / Image Credit: Freedom Cups
Kanika’s option would be Fempeers, a social enterprise that also works on the buy-1-give-1 system, albeit with a monthly registration twist.
I experienced a speak to Kanika, and discovered out more info on Fempeers’ objective, as well as the larger eyesight of developing an ecosystem where females can embrace every part of the womanhood – both the bad and good.
Making A ‘She For She’ Movement
Created in New Dehli, Kanika stumbled on Singapore during 2009, where she finished a Bachelor’s level in Engineering at Nanyang Technological University (NTU).
After graduation, she got a begin in her own profession at Microsoft Singapore.
But, planning to “make something of her very very own in her job, a legacy she can keep behind”, she became her very own employer two years ago, beginning Passion Peers, a electronic change agency.
Image Credit: Passion Peers
“Today, it’s an award agency that is winning over 15 international business consumers in Southeast Asia and India,” she beamed.
Nonetheless, the self-starter that is ambitious couldn’t sleep simple, particularly after hearing concerning the predicament of females in Asia.
“I realised that the full time ended up being now, or else it’ll be far too late.”
I needed to make the life associated with the ladies in Singapore only a little easier particularly in their duration so while helping the girls in rural villages to start off their menstrual hygiene journey that they could pamper themselves.
Calling her venture that is new‘Fempeers’ she explained that the group desired to put a spin in the established ‘He for She’ concept.
“We believed that the ‘She for She’ concept ended up being a lot more important even as we should encourage females to face up for every other and stay supportive of 1 another.”
Image Credit: Fempeers
“This ‘She for She’ concept isn’t the one that we come across frequently within the real life. In my opinion that people want to start that culture. ”
A mum increasing her child by having an available head that durations cannot deter her – this only makes her stronger. Or buddy supporting another buddy and giving her the encouragement that she requires.
Kanika dedicates Fempeers to her mom, who had previously been saving up money for decades to make certain that an NGO could be run by her after her your your retirement.
“She has been doing a role that is corporate 30 years now,” revealed Kanika.
For them to understand and look after their own health.“ I will be simply hoping I’m able to make it come true, where she’s going to be individually taking good care of the training aspect for the beneficiaries, and we’ll additionally be building a secure spot”
Producing A Personalised, Affordable Monthly Period Companion
For Kanika, buying a month-to-month membership model had been a no-brainer, given the way the regularity coincides having a female’s cycle that is menstrual.
Nevertheless, she admitted that applying it successfully wasn’t as simple as it appears.
“Its core is relationship and a beneficial experience.”
Drawing motivation from Grab when it comes to “being agile, releasing solutions in beta, trying out, and releasing quickly” they swiftly went from ideation in might to formal launch in December.
A Fempeers kit / Image Credit: Ashy Clair
For $32 a month, readers can get to get 12 things – sanitary pads or tampons (according to their choice), goodies like tea and treats, to even yoga and task cards.
The tote case that holds the time kit also varies from month-to-month, each creating a bold declaration “so every woman can wear their durations noisy and proud”.
“We begin with a standard kit … but then it’s already first level of personalisation if a customer requests us to send a fruity flavor. Our aim is always to go in even more level with your future technology platforms.”
Image Credit: @sitilogy
My concept would be to develop a kit that is certainly your duration friend, a thing that would be you go so that you’ll always have your supplies at an arm’s length with you everywhere.
Kanika shared that presently, Fempeers is bootstrapped by her money that is own around $50,000 happens to be put in the business enterprise thus far.
“We’ll be quickly starting a seed capital round,” she included.